Molteni&C magic by Vincent Van Duysen

The advertising campaign for Molteni&C's 2023 collection was created in a modern interpretation of the Domus in ancient Rome, bringing to life the architectural concept that was the inspiration for the collection. The campaign was created under the creative direction of Vincent Van Duysen, bringing to life the visual work of the world's most prestigious architects and designers Herzog & de Meuron, Naoto Fukasawa, Gio Ponti.

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The Molteni&C collection offers a wide range of choices from living room to dining area, home office and outdoor environments, filling every space with comfort and elegance. Rooms decorated with columns fuse the classics with contemporary art and indoors with nature. The Molteni&C collection's advertising campaign fuses history and innovation, and the past inspires the present. And Roberto Ruspoli's famous hand-drawn frescoes add aesthetic appeal.

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This collection creates a link between indoor and outdoor space, between intimacy and sharing, and between private and public spaces for participation and sharing. The house is once again a beating heart - cosy, welcoming and reassuring.

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The Mateo table designed by Vincent Van Duysen will add character to the dining room, creating an atmosphere of Italian hospitality and an elegant minimalist feel. And the Porta Volta chair by Herzog&de Meuron will highlight the harmony between the upholstered seat and the solid wood backrest, which is the defining element of this design, providing not only a sense of stability but also comfort. The couch, created by the renowned designer Naoto Fukasawa, is reminiscent of the Tuscan mountains and is designed to be slept and snoozed in, with the soft and ergonomic cushions adapting easily to the body.

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Enjoy the Molteni&C 2023 collection and advertising campaign, where classic meets contemporary and indoors meets outdoors.